To create the key visual for the Black Friday campaign, a custom approach was required, as no existing digital asset matched the envisioned idea.
A branded shopping bag was spray-painted to achieve the desired matte black finish, styled with one of the brand’s harnesses, and photographed in a controlled setup. The resulting image was then refined and composited to develop the final visual used throughout the campaign.
A branded shopping bag was spray-painted to achieve the desired matte black finish, styled with one of the brand’s harnesses, and photographed in a controlled setup. The resulting image was then refined and composited to develop the final visual used throughout the campaign.
