To create the key visual for the campaign, I took a custom approach, as no existing digital asset matched the envisioned idea.
A branded shopping bag was spray-painted, styled with one of the brand’s harnesses, and photographed in a controlled setting. The resulting image was then refined and composited to develop the final visual used throughout the campaign.
MR. Riegillio is a leading queer and fetish fashion brand from the Netherlands dedicated to blurring the line between street and fetish fashion.
A branded shopping bag was spray-painted, styled with one of the brand’s harnesses, and photographed in a controlled setting. The resulting image was then refined and composited to develop the final visual used throughout the campaign.
MR. Riegillio is a leading queer and fetish fashion brand from the Netherlands dedicated to blurring the line between street and fetish fashion.
